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Amy Yeung

The Evolution of Service Design



It was an inspiring and insightful lecture by Prof Birgit Mager on “The Evolution of Service Design” and Dr Jung-Joo Lee on “Shaping the Future of Service Design”. Thanks to Prof Kun-pyo Lee for organizing such a great event!











It brought back good memories of studying “Service Marketing” years ago. As a Chartered Marketer, I have always been passionate about Branding but I am also interested in Service Marketing, getting to know the customer needs, improving service efficiency and effectiveness, and optimizing customer experience …


Maybe I like design so much that I came up with this tagline for Inside Out Action: to learn, to discover, to co-create. https://lnkd.in/f2tNvHf


What is Service Design: https://lnkd.in/fyJUswa

Methods & Tools: https://lnkd.in/f6GZ9dc



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